I make complicated things simple.
Then I build them. Executive Creative Director at AR Marketing, and maker of my own AI products.
- 247%
Year-over-year revenue lift after a rebrand I led for an automotive component company.
- Samsung
Rebrand and visual identity for the internal safety program at Samsung Austin Semiconductor.
- 200+
Retail stores carried Sparkvites, the stationery brand I founded and ran.
Three jobs most teams hire separately.
I’ve done all three, so they get designed together.
Brand and creative
Direction for brands, campaigns and the people who make them.
- Brand strategy and identity
- Messaging and positioning
- Campaign and creative direction
- Product and packaging design
- Leading creative teams
ProofThe 247% rebrand, and the safety program identity for Samsung Austin Semiconductor.
Marketing systems
The plumbing behind the campaign, so leads don’t leak.
- HubSpot CRM architecture
- Make.com automation
- Pipelines and intake forms
- Email delivery setup
ExampleA Make.com scenario that links every new HubSpot contact to a deal in the right pipeline, with no manual entry.
AI products
Small, focused tools that ship and get used.
- AI assistant products
- Claude API integration
- Supabase and Stripe backends
- Design to deploy, end to end
ProofAsk Irene, an AI medical bill advisor I designed, built and launched with live billing.
Four steps, in this order.
Most broken marketing skips step one and starts at step three.
Untangle
Find the one thing the customer cares about. Cut the rest.
Say it plainly
Write it so a busy person gets it in one read.
Make it right
Make the work look the way it should feel.
Wire it to work
Connect the CRM, automation and AI so it runs on its own.
Ask Irene, built end to end.
An AI medical bill advisor for families. Live, with paying users.
After my wife Irene finished cancer treatment, the bills arrived and we couldn’t make sense of them. So I built a tool that can. It’s named after her.
- Role
- Concept, brand, design, code and launch
- Stack
- Claude API, Supabase, Stripe, Netlify
- Status
- Free and paid tiers. Launched on Product Hunt.
From newspaper ads to AI products.
Nineteen years, often two jobs at once. Choose a bar to read it.
AR MarketingOhio agency
SparkvitesFounder
Pukka HeadwearDesigner
Findlay PublishingDesigner
Bowling Green StateBFA, Graphic Design
2025 to now
Executive Creative Director, AR Marketing
Leads creative direction for the agency and its clients.
Tell me where it’s stuck.
Open to leadership roles and select projects. You’ll get a straight answer on whether I can help.
Good fit
- You need a creative leader who understands the systems behind the work.
- Your marketing has good ideas and messy plumbing.
- You want AI doing real work, with a clear job.
Probably not
- Roles that need relocating or commuting outside Northwest Ohio.
- Work where the goal is hype instead of results.
Findlay, Ohio. Remote-first, open to hybrid in Northwest Ohio.